Certificate in Marketing
The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing, and social media marketing. The certificate can be customized to fit your unique interests in design thinking, creative writing, video editing, podcasting, or two-dimensional design.
According to a recent Burning Glass report, adding technical field-specific skills to a Liberal Arts program of study doubles the jobs available to recent graduates.
The Marketing Certificate may also be pursued on a stand-alone basis for individuals seeking professional development in their current role.
Online or In-Classroom Formats Available
Students are able to complete this certificate online, however, course availability may vary depending on the semester. Learn more about our online learning options.
Our advisors go the extra mile to help you navigate your path and needs. We will provide you with the tools to make each moment spent on your education as valuable as possible. Students will receive:
- individual appointments with an experienced advisor;
- career planning services to prepare you for opportunities after graduation;
- a partner throughout your journey to ensure success.
Schedule an Appointment
We have suspended in-person advising appointments temporarily according to the university’s response to COVID-19. Students should not come to campus, but advisors are still available to help you by email, phone or Zoom.
Student advising is available from 9 a.m. to 6 p.m., Monday through Thursday and 9 a.m. to 5 p.m. on Friday.
required course work
- Marketing Concepts (U44 270)
- Market Research and Communications Strategies (U48 305)
- Effective Editing (U48 3451)
- Social Media for Public Relations (U48 3090) – 1 unit
Choose one from the following:
- Design Thinking: Human-Centered Approaches to Making the World (U44 290)
- Making the Cut: Editing Digital Video (U48 308)
- Two-Dimensional Design (U79 110)
- Audio Storytelling: From Podcasts to Newscasts (U49 327)
- Any Creative Writing course from the U11 English Composition department
Take a course today. Apply later.
At University College, students can take courses without applying to a degree program. If you are interested in taking a class to get to know University College, to fulfill credits, for professional development, or to follow a passion, the non-degree option is for you. Learn more.
There are no formal requirements for admission to undergraduate certificates. Students should speak with an academic advisor regarding their preparation for specific certificates or courses.
University College cannot sponsor an I-20 for any certificate program. International students are eligible to apply for a certificate program if they already hold a visa that permits part-time study. International students holding a B-2 or F-2 visa are only permitted to register for courses that are recreational or avocational.
University College is designed for students with adult responsibilities who may require part-time and flexible course schedules. Current high school students and recent graduates seeking a traditional WashU college experience should apply through the undergraduate admissions office: https://admissions.wustl.edu/.
Admission decisions are made on a rolling basis and typically take four to six weeks. Applicants are encouraged to submit all materials by the following dates:
- SUMMER 2020: APRIL 15, 2020
- FALL 2020: JULY 15, 2020
- SPRING 2021: DEC. 15, 2020
The online application is available online on our Apply page. Applications are ready for review when all fields on the application form are completed.