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Certificate in Marketing

Online Programs

The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing, and social media marketing. The certificate can be customized to fit your unique interests in design thinking, creative writing, video editing, podcasting, or two-dimensional design.

According to a recent Burning Glass report, adding technical field-specific skills to a Liberal Arts program of study doubles the jobs available to recent graduates.

The Marketing Certificate may also be pursued on a stand-alone basis for individuals seeking professional development in their current role.

Online or In-Classroom Formats Available

Students are able to complete this certificate online, however, course availability may vary depending on the semester. Learn more about our online learning options.


Our advisors go the extra mile to help you navigate your path and needs. We will provide you with the tools to make each moment spent on your education as valuable as possible. Students will receive:

  • one-on-one, hour long appointments with an experienced advisor;
  • career planning services to prepare you for opportunities after graduation;
  • a partner throughout your journey to ensure success.

Schedule an Appointment

Student advising is available at our West Campus location from 9 a.m.–5 p.m., Monday–Friday, and at our Danforth Campus location from 2–6 p.m., Monday–Thursday, and 9 a.m.–1 p.m. on Friday.

Rebecca O'Laughlin
Elisa Wang

Meet with Rebecca

Meet with Elisa

required course work

Core Courses: 10 units

  • Marketing Concepts (U44 270)
  • Market Research and Communications Strategy (U48 305)
  • Effective Editing (U48 3451)
  • Social Media (U48 3090) – 1 unit 
Electives: 3 units

Choose one from the following:

  • Design Thinking (U44 290)
  • Making the Cut: Editing Digital Video (U48 308)
  • Design Concepts (U79 109)
  • Audio Storytelling: From Podcasts to Newscasts (U49 JRN 327)
  • Any Creative Writing course from the U11 English Composition department

admissions requirements

There are no formal requirements for admission to undergraduate certificates. Students should speak with an academic advisor regarding their preparation for specific certificates or courses.

U.S. Citizenship

University College cannot sponsor an I-20 for any certificate program. International students are eligible to apply for a certificate program if they already hold a visa that permits part-time study. International students holding a B-2 or F-2 visa are only permitted to register for courses that are recreational or avocational.

application requirements

Completed application form

The online application is available online on our Apply page. Applications are ready for review when all fields on the application form are completed.

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Still have questions?

Director of Advising and Student Services: Elizabeth Fogt | (314) 935-6778 |