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Bachelor of Science in Communications

Undergraduate

The Bachelor of Science in Communications focuses on theories and applications of communications—organizational, interpersonal, cultural, political and digital. Required core courses build a foundation in communications theory, research, ethics, law, technology, and business. Students also select a concentration for greater professional focus in one of the following areas: Integrated Marketing Communication, Public Relations, Applied Media Practice, Professional Writing or Journalism.

This program prepares students for careers in governmental, business and media organizations that need expert communicators. Communication-related jobs are everywhere as fast-paced companies and brands seek professionals who understand communications strategies and can translate business objectives into media messaging. The program's core courses and concentration options represent the breadth and depth associated with the study of communications, and they define this field as an important standard of a liberal arts education.

The program also emphasizes integration across academic disciplines and industry functions, and it provides the opportunity to analyze and implement communications and leadership skills in a range of organizational settings, media relations roles, and social or political advocacy functions in a changing and complex media environment.

    Advising

    Our advisors go the extra mile to help you navigate your path and needs. We will provide you with the tools to make each moment spent on your education as valuable as possible. Students will receive:

    • one-on-one, hour long appointments with an experienced advisor;
    • career planning services to prepare you for opportunities after graduation;
    • a partner throughout your journey to ensure success.

    Schedule an Appointment

    Student advising is available at our West Campus location from 9 a.m.–5 p.m., Monday–Friday, and at our Danforth Campus location from 2–6 p.m., Monday–Thursday, and 9 a.m.–1 p.m. on Friday.

    Rebecca O'Laughlin
    REBECCA O'LAUGHLIN
    Advisor
    Elisa Wang
    ELISA WANG
    Advisor

    Meet with Rebecca

    Meet with Elisa

    required course work

    Required Core Courses: 18 units

    All University College undergraduate students must satisfy the same general-education requirements. Requirements specific to the BS in Communications include:

    • Foundations of Communications (U48 234)
    • Market Research and Communications Strategies (U48 305)
    • Communications Technology and New Media (U48 378)
    • The Business of Communications (U48 381)
    • Communications Ethics and the Law (U48 4160)
    • Digital Communication Analytics (NEW)
    Internship or Capstone: 3 units

    • An Internship in Communications (or Media Internship for students in the Journalism concentration) OR
    • Integrated Studies Capstone: A&S Professional Track (U56 352)

    Note: Students in Communications should fulfill their upper-level writing distribution requirement with either Writing for Public Speaking (U11 324) or Argumentation (U11 3120).

    Concentration: 13-15 units

    Students complete their degree with one of the following concentrations:

    Integrated Marketing Communications (13 units)
    Integrated Marketing Communication focuses on the coordination and integration of all aspects of marketing communications such as advertising, public relations, promotion, direct marketing and social media to build awareness and reinforce a brand’s core image.

    • Marketing Concepts (U44 270)
    • Integrated Strategic Communications (U48 262)
    • Social Media for Public Relations (U48 3090)
    • Public Relations Principles and Social Media (U48 350)
    • Strategic Planning (U44 364)

    Public Relations (13 units)
    Public Relations considers the theoretical and practical applications of communications with various publics, including the news media, employees, consumers, the community, shareholders and the government.

    • Public Relations Principles and Social Media (U48 350)
    • Crisis Communications (U48 372)
    • Writing for Business Communication (U48 203) or Effective Editing (U48 3451)
    • Social Media for Public Relations (U48 3090)
    • Strategic Planning (U44 364)

    Applied Media Practice (13 units)

    Applied Media Practice centers on the technical skills and knowledge needed to effectively work in within a variety of digital media and technology platforms.

    • Website Design and Development (U48 218)
    • Advanced Website Development (U48 318)
    • Making the Cut: Editing Digital Video (U49 308) or Shoot, Cut and Upload: Create Media Like a Pro (U49 346)
    • Photojournalism (U49 330) or Social Media: Blogs, Wikis, and the Virtual Community (U48 326) or Audio Storytelling: From Podcasts to Newscasts (U49 327)
    • Social Media for Public Relations (U48 3090)

    Professional Writing (15 units)

    Professional Writing provides the skills to write effectively, in both print and digital formats, at a professional level to address the communication challenges found in business, nonprofit and governmental organizations.

    • Introduction to Journalism: Research to Writing (U48 211)
    • Effective Editing (U49 345)
    • Technical Writing (U11 331) or Grantwriting (U76 470)
    • Two upper-level writing electives from English Composition or Journalism

    Journalism (15 units)

    The Journalism concentration focuses on key journalism practices: reporting, writing, editing, critical thinking and ethical decision making.

    • Introduction to Journalism: Research to Writing (U49 211)
    • Effective Editing (U49 345)
    • Audio Storytelling: From Podcasts to Newscasts (U49 327) or Photojournalism (U49 330)
    • The Magazine Feature: Idea to Finished Project (U11 340) or Freelance Writing: Process, Publishing, and Platform (U49 356) or Writing for Online Publication: Writing Blogs and Columns (U11 357)
    • One Journalism elective
       

    Take a course today. Apply later.

    At University College, students can take courses without applying to a degree program. If you are interested in taking a class to get to know University College, to fulfill credits, for professional development, or to follow a passion, the non-degree option is for you. Learn more.

    admissions requirements

    6 units of transferrable college-level course work
    • At least six units of transferrable college-level course work; or 
    • at least six units of course work taken at University College and proof of high school completion or GED.
    2.7 minimum GPA

    application requirements

    Below is a list of requirements for an application to the undergraduate degree in Communications. Applications will be reviewed once all requirements are received.

    Completed application form

    The online application is available online on our Apply page. Applications are ready for review when all fields on the application form are completed and the required documents have been received.

    Transcripts

    Official or unofficial (student-issued) copies of transcripts from the three most recent years of college-level work. If you have fewer than 6-units of transferable credit, proof of high school completion or GED must be submitted. Contact the registrar at each previous college or university attended to request an official transcript. Official transcripts must be sent directly from the registrar to University College. Electronic transcripts should be forwarded to ucollege@wustl.edu. For transcript questions, please contact our Admissions Coordinator, Patricia Agnew, at paagnew@wustl.edu.

    Non-United States course work transcript verification
    If the transcript you submit for consideration is from a college or university outside the United States, a course by course transcript evaluation is also required. Evaluations will be accepted from World Education Services (WES) or another member institution of the National Association of Credential Evaluation Services (NACES).

    Personal Essay

    Tell us about yourself in a brief essay (about 250 words). Why are you applying to University College? What are your goals, both academic and professional? Is there additional information we should know about you when considering your application?

    TOEFL/IELTS scores (if applicable)

    All international students are required to submit TOEFL or IELTS scores at the time of application. The TOEFL and IELTS may be waived for applicants who, immediately prior to their application for admission, have done both of the following:

    • Lived for three years or longer in the United States or another country where English is the primary language of daily life (e.g. Canada or United Kingdom).
    • Completed three or more years of study at a college or university which is located in that country and where the language of instruction is English.

    This policy applies to all international students, even those who have earned a degree from a United States college or university.

    If an applicant moves away from an English-speaking country after living and studying there for three years or more, the TOEFL or IELTS is then required for admission.

     

    Back to All
    Communications and Journalist student, Sara Krenski

    "The great thing about University College is that you're getting the same quality as the day school education. Your classes are taught by professors who actually work in the field, so I was able to make connections right off the bat and they became part of my network."

    ―Sara KrenskiCommunications & Journalism

    See Sara's Story

    Still have questions?

    Program Coordinator: Justin Lopinot | (314) 935-6700 | justin.lopinot@wustl.edu

    Director of Advising and Student Services: Elizabeth Fogt | (314) 935-6778 | efogt@wustl.edu