The Bachelor of Science in Communications focuses on theories and applications of communications—organizational, interpersonal, cultural, political, and social. Required core courses build a foundation in communications theory, history, ethics, law, technology, and business. Students also select a concentration for greater professional focus in one of the following areas: Integrated Marketing Communications or Public Affairs.
The program core courses and concentration options represent the breadth and depth associated with the study of Communications and they define this field as an important standard of a liberal arts education. The program also emphasizes integration across academic disciplines and industry functions, and it provides the opportunity to analyze and implement communications and leadership skills in a range of organizational settings, media relations roles, and social or political advocacy functions in a changing and complex media environment.
All University College undergraduate students must satisfy the same general-education requirements. The Bachelor of Science in Communications is a 45-unit program of study that includes 18 units of required core courses, a 12-unit concentration in Integrated Marketing Communications or Public Affairs, a required internship or independent study, and 12 units of elective courses.
Required Core Courses (18 units)
|Concentration in Integrated Marketing Communications (12 units)|
Integrated Marketing Communications is the coordination and integration of all aspects of marketing communications such as advertising, public relations, sales promotion, direct marketing, personal selling, and social media to present and reinforce a brand’s core image. Download the printable degree requirements worksheet for integrated communications.
Courses for the Concentration in Integrated Marketing Communications:
Concentration in Public Affairs (12 units)
Public Affairs is the relationship among individuals or groups for the purpose of influencing public policy, building and maintaining a strong reputation, and finding common ground with stakeholders. Download the printable degree requirements worksheet for Public Affairs.
Courses for the Concentration in Public Affairs:
|Internship or Independent Study (3 units)|
|Electives (12 units)|
Below is a list of requirements for an application to the Communications undergraduate degree at University College. Your application will be reviewed once all requirements are received.
- Completed application form
The application form for the Communications undergraduate degree is available online on the Apply page.
Official transcripts from all previous college work
Contact the registrar at each previous college or university attended to request an official transcript. Official transcripts must be sent directly from the registrar to University College.
Tell us about yourself in a brief essay (about 250 words). Why are you applying to University College? What are your goals, both academic and professional? What do we need to know when considering your application.
TOEFL scores, if applicable
International students who are not native English speakers must submit TOEFL or IELTS scores at the time of application. Completion of a bachelor’s degree at a US college or University may be accepted as documentation of English language skills.
- $35 application fee
Payment may be submitted by credit card online as part of your application, or via check or money order payable to Washington University in St. Louis. You may pay the fee by cash at the University College office.
Required Courses: 9 Units
- Strategic and Integrated Communications (U48 262)
- Public Relations (U48 350)
- Interactive Media Communications (U48 378)
Elective Courses: 9 units
- Advanced-level courses in Communications and Journalism
- Attend an information session and learn more about the B.S. in Communications.
- Review degree requirements through WUachieve, our new online degree audit system.
- Apply today!