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The Certificate in Strategic Communication provides essential skills for designing, implementing, and managing business communications programs for a range of corporate, agency, and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.
The program provides in-depth instruction in writing, editing, and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology, and media (traditional and new)--and how these functions relate to each other in creating effective organizational communications.
A wide choice of electives allows students to customize a program to support individual career aspirations in disciplines such as public relations or advertising, or to pursue more depth in business, research, or technology.
The 21-unit program includes five required courses and two authorized elective courses.
Required Courses (15 units)
Elective Courses (6 units)
In order to be considered for admission to the Certificate in Strategic Communication program, you must have a minimum cumulative grade point average of 2.7 in previous college coursework, including at least one college-level English composition course with a grade of B or better.
Below is a list of requirements for an application to the Strategic Communication certificate at University College. Your application will be reviewed once all requirements are received.
Policies & Procedures
Undergraduate and graduate degree and certificate programs offered by University College are offered through Arts & Sciences at Washington University in St. Louis. Business-related programs in University College are not accredited by the Association to Advance Collegiate Schools of Business (AACSB International).