Certificate in Strategic Communication

Certificates

The Certificate in Strategic Communication provides essential skills for designing, implementing, and managing business communications programs for a range of corporate, agency, and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.

The program provides in-depth instruction in writing, editing, and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology, and media (traditional and new) and how these functions relate to each other in creating effective organizational communications.

A wide choice of electives allows students to customize a program to support individual career aspirations in disciplines such as public relations or advertising, or to pursue more depth in business, research, or technology.


Undergraduate and graduate degree and certificate programs offered by University College are offered through Arts & Sciences at Washington University in St. Louis. Business-related programs in University College are not accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

required course work

Required Courses: 15 units

  • Introduction to Strategic Communication (U48 262)
  • Writing for Business Success (U48 203) or Professional Writing, Speaking, and Presentation (U11 324)     
  • Introduction to Journalism (U48 211)
  • Copyediting: Basic Editorial Skills (U48 3451)
  • Technology for Managers: Tools and Strategies (U48 3411)

Courses taken toward a University College undergraduate certificate program may be applied to a University College Bachelor of Science degree, as distribution, general elective, or major elective courses. A maximum of 6 units of coursework from a University College undergraduate certificate may be used as core major courses in a University College Bachelor of Science degree.

Students already admitted to a Bachelor of Science degree program in University College may apply for admission to the Strategic Communication Certificate Program and, with permission, apply certain courses toward this certificate. No more than two courses taken in University College prior to Fall 2000 may be applied to this certificate.

Elective Courses: 6 units

  • Journalism (print, broadcast, electronic – writing and editing)
  • Public Relations, Advertising
  • Marketing, Market Research
  • Technology/Web Courses
  • English Composition or other authorized writing courses
  • Business

admissions requirements

Students already admitted to a Bachelor of Science degree program in University College may apply for admission to the Strategic Communication Certificate Program and, with permission, apply certain courses toward this certificate. No more than two courses taken in University College prior to Fall 2000 may be applied to this certificate.

Transferring Credit

A maximum of six units of transfer credit for required courses may be applied to certificate programs that include nineteen units of credit or more. All other required courses must be taken at Washington University.

Grade Point Average (GPA)

In order to be considered for admission to this certificate program, students must have a minimum cumulative grade point average of 2.7 in at least six units of previous college course work, including at least one college-level English composition course with a grade of B or better.

Policies & Procedures
  • Courses may be taken on a stand-alone basis.
  • Courses taken in the certificate program at Washington University must be completed with a minimum overall GPA of 3.0.
  • Courses taken toward a University College undergraduate certificate program may be applied to a University College bachelor of science degree as distribution or general elective courses.

application requirements

Completed application form

The online application is available online on our Apply page. Applications are ready for review when all fields on the application form are completed, required documents have been received, and the application fee is paid.

Official transcripts from all previous college work

Contact the registrar at each previous college or university attended to request an official transcript. Official transcripts must be sent directly from the registrar to University College.

Personal statement

Tell us about yourself in a brief essay (about 250 words). Why are you applying to University College? What are your goals, both academic and professional? What do we need to know when considering your application?

TOEFL scores (if applicable)

If you are not a U.S. citizen, official TOEFL scores must be forwarded to University College.

Graduates of a U.S. university or college or Canada, Australia, and U.K. residents are exempt if they have earned a bachelor’s degree or a graduate degree from such college or university.

$35 application fee

You may pay by credit card online, or via check or money order payable to Washington University in St. Louis. You may also pay the fee by cash at the University College office. 

This fee is waived for all WashU staff.

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Still have questions?

Administrative Assistant for Academic Programs: Holly Schroeder | (314) 935-6759 | cschroed@wustl.edu

Director of Advising and Student Services: Elizabeth Fogt | (314) 935-6778 | efogt@wustl.edu